Brag House Holdings plans to develop NIL initiative for student athletes

Brag House Holdings (TBH) plans to develop a Name, Image, and Likeness initiative that is designed to help student-athletes of all backgrounds monetize their personal brand. The Company is exploring developing such initiatives through digital collectibles and blockchain-backed experiences. This initiative builds on Brag House’s creation of a new digital sports medium through its strategic partnership with Learfield, which partnership provides the Company with the opportunity to deliver interactive events and branded campus experiences across more than 200 NCAA college campuses, most of which are Division 1. While the NCAA’s 2021 ruling enabled student-athletes to profit from their NIL rights, the Company believes that the vast majority of the active NCAA athletes do not receive meaningful NIL compensation. The NIL initiative is currently aimed to pilot with several activations for select campuses in late 2025. The Company expects to release additional updates and invite student-athlete collaborators as it advances its infrastructure and smart contract capabilities.