Brag House Holdings (TBH) last week unveiled plans to launch a secure digital asset platform as part of its Name, Image, and Likeness, NIL, initiative supporting the Company’s broader monetization strategy by introducing new revenue streams, expanding Gen Z engagement, and strengthening its data-driven value proposition. Building on its earlier announcement to explore digital NIL engagement models, the initiative leverages Brag House’s national footprint across 200+ NCAA campuses through its partnership with Learfield. Brag House will retain transaction fees and recurring royalty revenue from secondary marketplace activity, while also capturing valuable user engagement and behavioral data.
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