Morgan Stanley analyst Brian Nowak raised the firm’s price target on Booking Holdings (BKNG) to $5,800 from $4,900 and keeps an Equal Weight rating on the shares. The firm increased estimates across the internet space to reflect a more favorable macro backdrop and lower China tariffs. Morgan Stanley also rolled its valuation methodologies to mid-year 2026. Amazon remains the analyst’s top pick. The firm expects revenue growth to pick up at both Alphabet and Meta Platforms but prefers the former in the near-term due to valuation.
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