Bath & Body Works launches in over 600 college campus stores

Bath & Body Works is entering college campuses nationwide. The brand is selling its products in more than 600 campus stores, marking the first time it has ever distributed products at this scale outside its own stores. College students will be able to conveniently shop on campus from a curated assortment of Bath & Body Works’ top selling fragrances among Gen Z such as Champagne Toast, Mahogany Teakwood, Platinum and Warm Vanilla Sugar in a variety of product forms including body and lip care, hand soap, wallflower heaters and bulbs, candles and sanitizers. By putting the brand directly in the path of millions of college students, Bath & Body Works will bring the comfort of home to dorm rooms while offering another layer of convenience for students to purchase its fragrances and personal care items directly on campus. The program is one of the many ways Bath & Body Works is targeting Gen Z consumers, a key demographic for the brand.