Apple price target lowered to $230 from $290 at DA Davidson

DA Davidson lowered the firm’s price target on Apple (AAPL) to $230 from $290 and keeps a Buy rating on the shares as part of a broader research note updating estimates within the firm’s coverage of the Software group. The firm is now assuming a base case of one or two quarters of negative GDP in the US this year, which will translate to lower growth and has already translated to lower valuations, the analyst tells investors in a research note. DA Davidson adds that regardless of how the current tariff regime plays out, it sees a slowdown in consumer activity and corporate investment, at least for the next couple of quarters.