Apple (AAPL) executives are questioning whether the company has the right ingredients to win in the AI-first era even as the company continues to thrive in the smartphone market, Bloomberg’s Mark Gurman reports. There is no “miracle product” that will guarantee Apple’s success, and why Apple is betting on a patchwork approach that includes AI-enhanced services, a range of wearable and home devices, and a more personalized and conversational Siri assistant, Gurman says.
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