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Apple absorbs tariff costs, likely won’t be able to avoid price hikes, WSJ says

Apple’s (AAPL) latest earnings show the company is currently eating the additional costs imposed by tariffs on goods imported to the U.S., but this decision is unlikely to last forever, Dan Gallagher of The Wall Street Journal reports. The tariff impact so far has been slight, with the company expecting about $900M in additional costs from tariffs in Q3, which is less than 2% of what Wall Street is projecting for Apple’s cost of sales.

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