Angelalign price hike strengthens case for Align losing less share, says Stifel

Stifel reiterated a Buy rating and $200 price target on Align Technology (ALGN), confirming that Angelalign will implement a price increase on January 1. The firm views the price increase as material to the stock, noting that while some specifics are a little unclear, it will take hold in the U.S., though it is less clear if it will be effective globally. An Angel price increase could further strengthen the case/appeal of Align’s pending “zero refinement” plan, which Stifel believes will be priced at roughly $850, with that list price now likely lower than Angelalign, the analyst tells investors in a research note. With Angel’s price now moving higher, the argument of Align Technology losing less share or winning back share should strengthen more, the analyst adds.