American Rebel continues retail expansion, ‘extraordinary’ performance

American Rebel (AREB) Holdings continues its strategic retail expansion by announcing “extraordinary” performance across the independent class of trade. This strategically vital channel now drives 57% of total sales and accounts for 80% of American Rebel Light Beer’s national distribution footprint. In the past five months alone, American Rebel secured over 1,100 new independent accounts, averaging 200+ new placements monthly. “Our beverage division is seeing real pull-through from these national events,” said Andy Ross, CEO of American Rebel Holdings. “Patriotic consumers who connect with our brand at places like Eldora or the NHRA are going back to their communities and telling store managers, ‘We want Rebel Light here.’ This organic demand is helping us outperform our top-tier distribution goals. We’re not just opening new territories-we’re expanding with purpose. American Rebel Light Beer is better for you, made with all-natural ingredients, U.S.-sourced, U.S.-owned, and 100% committed to growing exclusively within the United States for customers who share our patriotic values.”