American Express price target raised to $328 from $307 at BTIG

BTIG raised the firm’s price target on American Express (AXP) to $328 from $307 and keeps a Sell rating on the shares as part of a broader research note previewing 2026 for Consumer Credit names. The firm contends that “credit will be fine this year”, and while unemployment is a focus, BTIG estimates that current credit reserve rates incorporate up to a 5.0% unemployment rate, the analyst tells investors in a research note. Subprime consumer may be in a more strained financial position, but BITG doesn’t actually see deterioration in subprime credit standards over the past several quarters, noting that while the subprime consumer is in a tough spot, it hasn’t gotten worse.