AMC Theatres says Stubs members to get 50% off normal adult price on Wednesdays

AMC Theatres announced a major new pricing initiative. “50% Off Wednesdays” is designed to make moviegoing more affordable than ever. Beginning July 9, AMC Stubs members will enjoy a price reduction of 50% off the adult-evening base ticket price all day long, on Wednesdays at all AMC locations in the United States. This new program is in addition to AMC continuing to offer significant discounts for AMC Stubs members on Tuesdays. Available to all 36 million AMC Stubs members, including any new members of AMC Stubs, the new program allows guests to experience the latest blockbuster hits and other beloved stories on the big screen at a significantly reduced cost. Additional charges for premium formats such as IMAX at AMC, Dolby Cinema at AMC, PRIME at AMC, and RealD 3D apply, but the 50% discount will be applied to the base ticket price of those formats as well. While certain movies and holiday time periods may be excluded from the “50% Off Wednesdays” program, it is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC Theatres in the United States going forward. AMC Chairman and CEO Adam Aron commented: “At AMC, we’ve gone to great lengths to create the preeminent moviegoing environment at our AMC theatres including our offering more comfortable seating, more premium formats, and better food and beverage offerings. Now, we also are pleased to make moviegoing more affordable, with our new ‘50% Off Wednesdays’ effort. Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery. But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend.”