Amazon’s biggest ad business could be maxing out, The Information says

Over the last several years, advertisements have seemingly begun creeping into nearly every crevice on Amazon (AMZN), which has helped turn Amazon’s ads business into a $56B a year cash cow, as brands pour money into the promotions to boost sales for their products on Amazon, The Information’s Catherine Perloff and Theo Wayt write. But rising ad costs on Amazon prompt some brands to move marketing dollars to other platforms, the authors note. Amazon’s effort to expand ad supply via partnership with Pinterest (PINS) and other publishers, announced in 2023, hasn’t so far been successful either, the publication adds.