As Amazon (AMZN) weighs an equity investment of “tens of billions of dollars” in OpenAI, the companies are also discussing a commercial agreement that would require OpenAI to develop customized models for powering Amazon’s own AI products, sources familiar with the matter told The Information’s Anissa Gardizy, Catherine Perloff and Amir Efrati. Such an arrangement could require both companies to tweak OpenAI models so they respond to customers the way Amazon wants and Amazon could use customized versions of OpenAI’s models for AI products such as the Alexa voice assistant, the report said.
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