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Amazon price target raised to $248 from $230 at BofA

BofA raised the firm’s price target on Amazon.com (AMZN) to $248 from $230 and keeps a Buy rating on the shares, citing recent Software as a Service and retail sector multiple expansion. Amazon now has over 750,000 robots assisting with 75% of customer orders, but with AI capabilities ramping, Amazon’s first twelfth generation automated fulfillment center launched in late-2024 and eight new robots just announced in May that are primarily focused on delivery station efficiencies, the robotics cycle is “early,” says the analyst, who expects Amazon to leverage robots to reduce labor dependency, increase order accuracy and improve warehouse efficiency, driving material cost savings. The firm thinks spatial awareness that enables robots to sort, pick, and pack could be a significant breakthrough for fulfilment and delivery, and expects Amazon to adopt these technologies well ahead of competitors, aided by AWS’ AI capabilities, which could increase Amazon’s competitive moats.

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