Just hours before Google (GOOGL) announced its U-turn on nixing third-party cookies, Amazon (AMZN) emailed publishers asking them to join its program adopting a key part of Google’s replacement of cookies — Privacy Sandbox, ADWEEK’s Trishla Ostwal and Lucinda Southern report. Now, the e-commerce giant has walked back that push, confirming to ADWEEK that it no longer plans to proceed with the cookieless ad offering. According to screenshots of emails to two publisher sources from Amazon, dated before Google’s cookie announcement on April 22, Amazon Publisher Services planned to widely launch an API that supports Google’s Protected Audience API. Publicly traded companies in the AdTech space include Magnite (MGNI), Trade Desk (TTD), and Criteo (CRTO).
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