Stifel analyst Mark Kelley raised the firm’s price target on Amazon.com (AMZN) to $300 from $295 and keeps a Buy rating on the shares. Third-party data suggests the e-commerce group had a “healthy” Q4 overall, though recent commentary from Amazon suggests there may be incremental pricing pressure on the consumer in 2026, the analyst tells investors in a preview for the e-commerce and consumer app group. The firm prefers to own names with multiple business lines and revenue streams, such as Amazon, or those with outsized growth, like Pattern Group (PTRN), the analyst added.
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