Roth Capital analyst Rohit Kulkarni raised the firm’s price target on Amazon.com (AMZN) to $250 from $215 and keeps a Buy rating on the shares ahead of its Q2 results later this month. The firm is positive on the name given its greater near-term visibility into e-commerce and advertising trends, also noting that the company’s proactive GPU price cuts, Anthropic partnership developments, and AI cloud industry trends hint at a healthy AWS outlook, the analyst tells investors in a research note. Investors also underestimate Amazon’s 2026 potential with AI Cloud Revenue, Roth added.
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