Alphabet price target raised to $350 from $320 at Truist

Truist raised the firm’s price target on Alphabet (GOOGL) to $350 from $320 and keeps a Buy rating on the shares as part of a broader research note previewing the Holiday Season for Internet names. This Holiday Season to hit a record high for U.S. e-commerce and Digital Ad spending, driven by a resilient consumer buoyed by a healthy job market and more efficient digital ad channels fine-tuned by advancements in AI, the analyst tells investors in a research note. Third-party tracking shows that aggregate quarter-to-date holiday spending is off to a strong start, Truist notes. The firm adds that its price target increase reflects higher advertising revenues, sustained momentum across e-commerce so far this Holiday Season, and to a lesser extent higher revenue assumptions for Other Bets in the outer years from Waymo’s accelerating roll-out more cities across the country.