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Affirm price target raised to $97 from $75 at RBC Capital

RBC Capital raised the firm’s price target on Affirm (AFRM) to $97 from $75 and keeps a Sector Perform rating on the shares. The company delivered a strong quarter with beats across the board and provided FY26 guidance that surpassed expectations, particularly on GMV, Gross Merchandise Volume, which was a particular point of focus from investors as they contemplated the impact of the removal of a large enterprise client, the analyst tells investors in a research note. Affirm continues to shift its mix towards 0% APR offers, which attracts a higher credit consumer, the firm added.

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