Alphabet’s (GOOG) (GOOGL) Google and Meta Platforms (META) have indicated that they’re not seeing much pullback from advertisers concerned about the economy, though that’s likely to be a different story for television networks and content-streaming services, The Information’s Sahil Patel reports. TV ad sales executives, as well as ad buyers, are saying that marketers are signaling plans to decrease spending on entertainment and news programming by as much as 10% in the coming year, the author notes. Sports content will likely withstand the reduced spending, which bodes well for Disney’s (DIS) ESPN, Comcast’s (CMCSK) (CMCSA) NBCUniversal, and Amazon Prime Video (AMZN). Meanwhile, Warner Bros. Discovery (WBD) and Paramount (PARAA) (PARA) are in a more challenging position as their sports programming slates are not as large, the author says, citing ad buyers.
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