Advantage Solutions unveils comprehensive rebrand

Advantage Solutions unveiled a new brand identity inspired by its dynamic workforce and designed to reflect its transition to a unified retail solutions company positioned at the center of brands, retailers and shoppers. Advantage, a provider of sales and omnichannel marketing solutions to consumer goods manufacturers and retailers, launched its new visual identity and messaging framework, as well as a teaser website, YourADV.com, with the full and expanded web experience slated to debut within weeks. “Our rebrand is more than a new look; it’s a testament to our commitment to delivering collective solutions to brands and retailers in a rapidly evolving marketplace,” said Dave Peacock, CEO of Advantage Solutions. “We are now able to go to market as a cohesive enterprise, leveraging the combined capabilities of more than 70,000 teammates to generate demand for more than 4,000 clients and more than 100,000 retail locations in North America.” Advantage has simplified its business by re-segmenting its operations into three business units, collaborating to deliver the five core differentiated solutions it provides to retailers and CPG companies. Aligning capabilities under a single enterprise makes it easier for clients to access the full spectrum of the company’s expertise and allows for the delivery of customized solutions that help all stakeholders succeed – whether it is enhancing sales, tapping into deep supplier relationships for product innovation, leveraging omnichannel marketing expertise across physical and digital spaces or building out retail spaces. The five solution areas include: Insights and Sales Growth: Using advanced proprietary data and real-time intel to uncover new opportunities and propel business expansion. Product, Aisle and Shelf Reinvention: Transforming whitespaces into thriving marketplaces to bring brands to life and optimize store layouts. Brand and Retail Execution: Ensuring a seamless shopping experience, from warehouse to physical and digital shelves and into people’s hands and homes. Omnicommerce and Experiential Marketing: Creating buzz, bold moments and meaningful experiences in-store and online, including sampling, demonstrations and retail media, to help brands break through, win hearts and fill carts. Private Brand Solutions: Offering end-to-end services driving private brand strategy and development for retailers, while delivering quality and value for shoppers.