Adobe expands GenStudio content supply chain offering

At Adobe (ADBE) Summit, Adobe announced major updates across Adobe GenStudio, Adobe’s end-to-end content supply chain solution that optimizes the process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences. “With the new Adobe GenStudio Foundation, a unified interface will bring together data from Adobe’s full suite of content supply chain applications-providing a single place for visibility and actionable insights into campaign plans, projects, assets and insights, without requiring navigation between Adobe Experience Cloud and Creative Cloud applications. Adobe also unveiled activation capabilities in GenStudio for Performance Marketing – a generative AI-first application that empowers marketing teams to create their own on-brand content that drives personalized experiences and marketing campaigns – with partners including Microsoft, Google and LinkedIn.”