Adidas now sees FY operating profit EUR 2B vs. previous view EUR 1.7B-EUR 1.8B

adidas (ADDYY) has increased its full-year guidance for 2025. For the full year, the company continues to expect double-digit currency-neutral revenue growth for the adidas brand. Including Yeezy sales in the prior-year period (2024: around EUR 650 million), currency-neutral revenues are now expected to increase by around 9% (previously: increase at a high-single-digit rate). The company’s operating profit is now expected to increase to a level of around EUR 2.0 billion (previously: to reach a level of between EUR 1.7 billion and EUR 1.8 billion). The improved profitability outlook reflects continued brand momentum, the better-than-expected business performance as well as the company’s successful efforts to partly mitigate the additional costs resulting from increased US tariffs.