The company said, “Given the strong brand momentum, the company’s robust fundamentals, its healthy balance sheet and strong cash flow generation, as well as Management’s confidence in the future development of adidas (ADDYY), the adidas Executive Board has, with the approval of the Supervisory Board, decided to launch a share buyback. Starting in early February, the company plans to buy back shares worth up to EUR 1B in 2026. The share buyback will be financed through the company’s anticipated strong cash flow generation in 2026. adidas intends to cancel the repurchased shares.”
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