Adalytics, a firm that analyzes advertising campaigns for brands, has found more than 9,000 pirated movies, including summer blockbusters, TV shows, and live sports on YouTube, amassing a collective 250M views from July to May, The New York Times’ Nico Grant and Tripp Mickle report. Though YouTube has long tried to tamp down piracy, but users who upload stolen films and television shows have employed new tactics to evade the platform’s detection tools, the research showed, including cropping films and manipulating footage. Jack Malon, a spokesman for YouTube, says the company does not analyze the less than 10% of videos it removes at the request of copyright holders and does not track how many of those videos may be recently released, full-length movies.
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