Abercrombie & Fitch announced a multi-year partnership naming the brand as an Official Fashion Partner of the Dallas Cowboys and the Dallas Cowboys Cheerleaders. This partnership is the first of its kind between Abercrombie and a National Football League team. This industry-first move comes on the heels of the NFL naming Abercrombie an Official Fashion Partner, a first for the league. This new partnership builds on the success of Abercrombie’s NFL product collection featuring the Dallas Cowboys, currently available for men, women, children and pets. As an Official Fashion Partner, Abercrombie will offer its licensed Cowboys collection for sale at select Cowboys pro-shops and have a prominent presence at both AT&T Stadium & The Star. Additionally, the retail brand will have a presence at team events including home games, the Cowboys Club and Dallas Cowboys Women’s Association events.
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