While the rest of the beer industry is experiencing a difficult year, AB InBev’s (BUD) Michelob Ultra is growing by pitching its low-calorie, low-carb brews to health-conscious consumers, Haley Zimmerman of The Wall Street Journal reports. For the past two decades, the brand’s marketing has emphasized sports and fitness, with ads promoting it as a post-workout drink. U.S. store sales of Michelob Ultra grew 3.1% in the 12 weeks ended June 14 compared to a year-earlier period, Reuters reports, citing an analysis performed by Goldman Sachs.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on BUD:
- AB InBev price target raised to EUR 72 from EUR 69 at Morgan Stanley
- U.S. expected to drop guidance on alcohol consumption, Reuters says
- AB InBev announces $17M investment in Houston brewery
- Anheuser-Busch InBev Concludes USD 2 Billion Debt Tender Offers
- AB InBev added to European Conviction List at Goldman Sachs