A2Z enters retail digital asset monetization agreement for Yochananof carts

A2Z Cust2Mate (AZ) Solutions announced an agreement under which A2Z Cust2mate received the rights to monetize all retail media, data and other digital assets and services provided on or generated by its smart carts deployed within Yochananof. A2Z Cust2mate’s historical data show that the average transaction using the smart cart lasts ~50 minutes. Assuming an average of 5 transactions per day per smart cart, and 4 impressions per minute , each smart cart would generate an average of over 25,000 impressions per month. Under the agreement, A2Z Cust2mate will pay Yochananof a fixed sum for advertisements sold on its smart carts on a cost per thousand impressions basis. The revenue and delivery model augments A2Z Cust2Mate place as a leader in next-generation retail innovation, and will unlock value across three key areas. Selling advertising real estate on the smart carts to advertisers, enabling targeted and personalized advertisements at the exact point of purchase. Retail media monetization would include performance-driven ad campaigns with measurable ROAS, payment by CPM, CPC, flat sponsorship basis or upon conversion, sponsored retailer or branded promotions, campaign sponsorship, omnichannel integration, smart cart media bundles combining screen ads, personalized promotions, and in-store location-triggered advertisements, and others. Through the collection and analysis of anonymized, aggregated transactional and behavioral data from smart cart users-such as location-sensitive, real-time consumer behavior, personalized shopping journeys, conversion rates, basket add-ons, customer demographics, supply chain planning, dynamic pricing, shelf optimization, product launch performance, and pricing strategies-A2Z will be able to generate unparalleled in-store insights. A2Z Cust2Mate believes these insights hold significant value for consumer packaged goods companies, retailers, market research firms, digital marketing agencies, hedge funds, logistics providers, and many others. Creation of a smart cart “marketplace” that can transcend advertising, enabling opportunities such as: third party sellers, basket-based upsells, sponsored listings & featured placements, third party app integrations, etc. Monetization could be by way of subscription usage-based pricing, referral fees, commissions, conversion payments, premium pricing models, etc.