Social media giant Meta Platforms (META) said in a recent blog post that it is delaying the international rollout of its Ray-Ban Display smart glasses because demand in the U.S. has been much stronger than expected. In fact, since the product launched last fall, interest has been so high that waitlists now extend well into 2026. As a result of this surge in demand and limited inventory, Meta has paused its planned expansion into the UK, France, Italy, and Canada, and will instead focus on filling U.S. orders while it rethinks its international strategy.
Claim 70% Off TipRanks Premium
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential
It’s worth noting that the smart glasses were developed with Ray-Ban owner EssilorLuxottica (ESLOY) and were introduced by CEO Mark Zuckerberg in September at a price of $799. Notably, they are designed to look like regular Ray-Ban frames but include cameras, open-ear speakers, microphones, and a built-in Meta AI assistant. Newer versions feature dual 12-megapixel cameras for photos and up to 60 seconds of 1080p video.
Moreover, users can control music and volume through a touchpad on the temple or quickly take photos and videos with a physical shutter button. Interestingly, Meta also offers a more advanced Ray-Ban Display version that adds a small full-color microdisplay inside the right lens. This display shows AI responses, navigation prompts, messages, and other visual information, and can be paired with a wrist-worn Neural Band that reads subtle hand muscle movements for gesture-based controls.
What Is the Price Target for Meta?
Turning to Wall Street, analysts have a Strong Buy consensus rating on META stock based on 37 Buys, six Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average META price target of $828.71 per share implies 27% upside potential.
