StubHub (STUB), one of the biggest ticket-selling platforms in the U.S., saw its stock tank about 20% at the time of writing after its first earnings report as a public company. The company did not provide any financial guidance for the current quarter, which caused investors to panic. During the earnings call, CFO Connie James said that StubHub plans to give a 2026 outlook when it reports fourth-quarter results in about three months.
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This lack of immediate guidance is notable because StubHub competes with major players like Ticketmaster (LYV), SeatGeek, and Vivid Seats (SEAT). The hesitation to provide short-term projections could suggest that there is uncertainty about current demand or performance. In addition, StubHub posted a net loss of $1.3 billion in the third quarter, mostly due to a $1.4 billion expense tied to stock compensation as it went public. Still, revenue rose 8% year-over-year to $468 million.
Moreover, StubHub’s gross merchandise sales (the total value of tickets bought on its platform) reached $2.4 billion, up 11% from last year. If you exclude last year’s early sales for Taylor Swift’s massive “Eras Tour,” that figure jumps to 24% growth. While JPMorgan (JPM) analysts, led by five-star analyst Doug Anmuth, lowered their price target from $24 to $22, they remain positive on the stock due to strong sales growth and increased market share based on the latest results.
Is STUB Stock a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on STUB stock based on 10 Buys, two Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average STUB price target of $24.38 per share implies 63.1% upside potential.
