SoundHound AI (SOUN) is back on Wall Street’s radar. Recently, five-star-rated analyst Gil Luria of D.A. Davidson reiterated his Buy rating on SOUN stock, projecting more than 45% upside from current levels. Luria points to the company’s strong momentum in AI-powered voice technology and expanding real-world applications as the core reasons behind his bullish stance.
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Luria Stays Bullish Outlook on SOUN
Luria’s recent bullish call came after recent investor meetings with the company’s CFO, Nitesh Sharan. He sees SoundHound well-positioned for growth, thanks to its diverse customer base and expanding voice AI applications across industries. He added that the company continues to gain market share in the Auto OEM space, especially with EV brands, and has strong adoption potential in China.
Luria acknowledged that big tech remains competitive, but SoundHound stands out with better platform performance and higher benchmarks.
Additionally, the top-rated analyst remains bullish on SoundHound, noting that the company has a large addressable market and is steadily executing its growth strategy. He highlighted that SoundHound’s Voice AI services—such as its Amelia offering and restaurant partnerships—now account for 75%–80% of total revenue, with restaurants being the fastest-growing segment.
Voice Commerce Takes Off
Luria further noted that SoundHound also began generating revenue from its voice commerce business last quarter, with car owners using its voice AI to order coffee directly from a partner coffee chain. The team expects further positive updates on this front at CES 2026.
He believes that the growing adoption of SoundHound’s voice commerce solution could become a strong catalyst for faster OEM adoption, especially as automakers stand to benefit from potential revenue-sharing on customer orders.
Is SOUN Stock a Good Buy?
According to TipRanks, SOUN stock has received a Moderate Buy consensus rating, with two Buys and four Holds assigned in the last three months. The average SoundHound stock price target is $17.20, suggesting a potential upside of 48% from the current level.
