After stopping all new product releases for over a year to fix software problems, Sonos (SONO) has introduced the Amp Multi. This launch marks the end of a hardware drought that began in late 2024. The new device is not for the average listener; instead, it is built for professional installers who set up complex audio systems in large homes. Under the leadership of CEO Tom Conrad, the company is moving away from experimental gadgets to focus on its core home audio platform.
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Amp Multi Enhances Professional Audio Options
The Amp Multi is a digital amplifier designed specifically for the professionals who build audio systems into the walls of expensive homes. While the standard Sonos Amp only powers one zone (like a living room), the new Amp Multi can handle up to four independent zones in a single unit. It is built to be rack-mounted in equipment closets, allowing installers to hide the tech away while delivering sound to every corner of a luxury house.
Unlike standard consumer speakers, this device is about flexibility. It lets users connect traditional passive speakers into the Sonos wireless ecosystem. This professional-first focus aligns with the company’s recent Era 100 Pro release, which used Power over Ethernet (PoE+) to simplify wiring in commercial and high-end residential spaces.
CEO Conrad Drives Revenue Expansion
CEO Tom Conrad has a very specific plan to fix Sonos’ finances: get people who already own one Sonos speaker to buy five more. He believes there is a $12 billion opportunity hidden within the company’s current customer base. By making the system “radically easy” to use again, Conrad hopes to inspire reinvestment from long-time fans who might have been scared off by the software bugs of 2024.
Part of this shift involved making tough decisions, like killing off a long-rumored “streaming video player” that the previous CEO had been developing for years. Conrad wants Sonos to be the “audio platform” for the home, not a competitor to Apple (AAPL) TV or Roku (ROKU). This strategy also includes preparing for a future where AI personalities are integrated into home audio, making the speakers the central hub for voice-driven tech.
Software Stability Restores Brand Trust
The hardware drought of 2025 was a direct result of the app disaster that saw customers lose basic features like alarms and volume control. Sonos has spent the last 12 months in a massive engineering effort to rewrite the code and bring back missing features. Recent system updates, including version 92.0 released in early January 2026, have focused heavily on bug fixes and performance stability.
Wall Street is keeping an eye on these improvements ahead of the February 3, 2026, earnings report. Analysts expect the company to post a profit of $0.85 per share on revenue of roughly $537 million. While the stock has seen a rough few years, the recent addition of tech veterans from Meta and Pandora to the Board of Directors suggests that investors are looking for a more disciplined, software-first approach moving forward.
Is Sonos Stock a Good Buy Now?
Sonos’ stock has a consensus Moderate Buy rating among 3 Wall Street analysts. This rating is based on two Buys and one Hold recommendation issued in the past three months. The average SONO price target of $19.67 implies 31.1% upside from current levels.
