SoFi Technologies (SOFI) is cementing its transition from a consumer lender to a digital infrastructure powerhouse. As part of this shift, the company announced the launch of SoFiUSD, which is a dollar-pegged stablecoin designed to improve commercial fund settlement. SOFI shares rose 1.6% in premarket trading on Thursday, extending a massive 64% year-to-date rally that has left the Nasdaq Composite (up 18%) in the rearview mirror.
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The move allows SoFi to become one of the first national banks to offer open access to its own stablecoin infrastructure, leveraging the recently passed Genius Act to provide near-instant, fractional-cent fund movement for retailers, card networks, and banks.
SoFiUSD Dismantles the “Long Chain” of Traditional Banking
By launching its own on-chain currency, SoFi is aiming directly at the slow, high-fee world of legacy fund transfers. Partners can now use SoFi’s bank-grade infrastructure to move capital around the clock with near-instant settlement at fractional-cent prices.
The company is not just stopping at commercial clients; it plans to integrate SoFiUSD into its consumer crypto trading, international remittances, and point-of-sale services. CEO Anthony Noto justified the aggressive move, stating: “Blockchain is a technology super cycle that will fundamentally change finance”. He noted that the company is “combining our regulatory strength as a national bank with transparent, fully reserved on-chain technology” to create a safer financial rail.
The “Genius Act” Validates SoFi’s Crypto Engine
The timing of the launch is no coincidence. Since the Genius Act established a clear federal framework for stablecoins in July 2025, institutional interest in digital assets has exploded. The law explicitly removes compliant stablecoins from SEC oversight, placing them under banking regulators like the OCC, which is exactly where SoFi Bank, N.A. already operates.
This regulatory clarity allows SoFi to scale without the “Wild West” risks that once plagued the sector. While competitors like Visa (V) and Fiserv (FISV) have launched similar tools, SoFi is uniquely positioned to use SoFiUSD to lower borrowing costs and speed up payments across its entire ecosystem. Analysts suggest this diversification is helping SoFi transition into a “more durable, higher-margin financial platform” with adjusted net revenue now projected to hit $3.54 billion this year.
The National Bank Status Provides the Ultimate Safety Net
Unlike many fintech competitors, SoFiUSD is issued by a national depository institution regulated by the OCC. The stablecoins are fully backed by cash reserves for immediate redemption, providing a layer of security that pure-play crypto firms cannot match.
This “bank-grade” reliability is critical as SoFi expands its crypto business from retail “HODLers” to massive commercial partners. The company confirmed it is already in “advanced discussions” with several institutions to begin using the coin, which went live Thursday with an initial mint of $10,000 as a proof of concept.
Is SoFi a Good Stock to Buy Now?
SoFi Technologies (SOFI) currently has a “Hold” consensus rating, reflecting a cautious stance from Wall Street despite the stock’s recent crypto-fueled momentum. Of the 16 analysts covering the company in the last three months, five recommend a Buy, seven suggest a Hold, and four advise a Sell.
The average 12-month SOFI price target is settled at $27.50, which implies a modest 8.8% upside from the last recorded price.
