SoFi Technologies (SOFI) stock has rallied about 64% year-to-date, as the fintech company and digital bank continues to impress investors with strong growth in its revenue and earnings. While SOFI bulls see continued momentum, other analysts contend that positives are already priced into the stock. Wall Street’s consensus rating indicates a cautious tone heading into 2026. Meanwhile, SOFI stock was up 3% in Thursday’s pre-market trading after the company announced the launch of SoFiUSD, a fully reserved U.S. dollar stablecoin issued by SoFi Bank.
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SoFi has strengthened its position over the years through solid execution, continued expansion of its member base, and innovative offerings. Notably, the company ended Q3 2025 with 12.6 million members and 18.6 million products, reflecting a 35% and 36% year-over-year jump, respectively. Also, the company’s focus on capital-light, fee-based revenue is driving strong growth.
Analysts Are Divided on SOFI Stock
Despite SoFi’s robust performance in a challenging backdrop, analysts are divided on the stock. Recently, Morgan Stanley analyst Jeffrey Adelson reiterated a Sell rating on SoFi Technologies stock with a price target of $18. The analyst noted several positives, including the strength in the capital-light Loan Platform Business and the re-entry into the crypto space, which are expected to further boost the Financial Services business.
That said, Adelson remains bearish on SOFI stock due to its lofty valuation – more than 50x his 2026 EPS estimate and over 30x his 2027 EPS forecast. The analyst doesn’t expect SoFi to sustain its revenue growth in the 30% to 40% range, especially considering the potential impact on personal loans in the event of an economic slowdown or credit deterioration due to the impact of tariffs on consumers.
Meanwhile, JPMorgan analyst Reginald Smith raised his price target for SOFI stock to $31 from $28, while reaffirming a Hold rating as part of a 2026 outlook on the financial technology group. The 4-star analyst expects a “soft-landing grind” next year, with slowing real growth for the fintech sector due to a weakening labor market and the lagged impact of tariffs, partially offset by tax cuts.
In comparison, William Blair analyst Andrew Jeffrey has a Buy rating on SOFI stock. He believes that SoFi is “building a top-10 U.S. bank” in a scenario where consumers are disappointed with the poor digital offerings and “predatory products” of traditional banks. The 5-star analyst attributed SOFI stock’s outperformance compared to the broader market to its solid loan origination volumes and a “valuation-friendly shift to fee-driven revenue.” Jeffrey cautioned investors about near-term risk due to tough Q4 volume comparisons and the Street’s high EBITDA estimates. Nonetheless, he sees any pullback in SOFI stock as a buying opportunity.
Is SOFI a Good Stock to Buy?
Overall, Wall Street has a Hold consensus rating on SoFi Technologies stock based on five Buys, seven Holds, and four Sell recommendations. The SOFI stock price target of $27.50 indicates about 9% upside potential from current levels.
