Legacy automaker Ford (F) has had a rough time with recalls of late, with the numbers only increasing on what was already a banner year for them in sheer numbers. But new reports suggest a new complication, as actually executing a recall in Canada is proving tougher than expected. The news did little to hurt Ford’s share prices, however, as these gained modestly in Monday afternoon’s trading.
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Melissa Roma is exactly the kind of person Ford should not want to offend: a loyal Ford customer. And when she heard about the recent seatbelt recall, she of course stepped into action and took her Ford to the dealership for the required repair. A good thing, too, as her seatbelt actually detached completely, presenting an unsafe situation.
So you can imagine Roma’s surprise when she got to Ford of Canada, and she was told the car would not be fixed. In fact, the staff therein noted, a fix would not be available until 2026’s second quarter. Which is a bit on the baffling side; the seatbelt has come detached. That is the kind of thing that should be addressed quickly, and someone should know how to do it. But Ford of Canada told Roma that she would have to pay for a new seatbelt—around $1,500 total—and then she would be reimbursed when the fix came out, sometime between April and June 2026.
New Electric
Meanwhile, Ford also rolled out a comparative first at the Solutrans trade show in Lyon, the F-Line E, which is said to be Ford’s first step into the electric truck sector. Not the electric pickup truck sector, of course, but rather the straight electric truck sector.
Reports note the truck will be available in a 6×2 axle configuration, and the drive will supply 390 kW of peak power with 310 kW continuous power. A second version with only four wheels instead of six will also be available, reports note, as well as air suspension in the rear and mechanical suspension in the front.
Is Ford Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Hold consensus rating on F stock based on two Buys, nine Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 12.54% rally in its share price over the past year, the average F price target of $12.46 per share implies 3.75% downside risk.
