Salesforce (CRM) CEO Marc Benioff says he’s done talking about the cloud. Instead, the company is rebranding its products around its fast-growing AI software, Agentforce. Also, in a recent interview with Business Insider, the CEO hinted that even a corporate name change could be on the table, saying, “That would not shock me.” CRM stock is up over 5% in Friday’s regular trading session.
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In its latest earnings report, Salesforce rolled out new names across its product suite. Sales Cloud is now Agentforce Sales, Service Cloud has become Agentforce Service, and the company’s platform offering is now branded Agentforce 365 Platform.
The rebrand reflects Benioff’s belief that customers no longer want to hear about “the cloud.” He said that focus groups conducted ahead of the company’s annual Dreamforce conference showed that clients increasingly prefer “agentic interfaces” over traditional cloud branding.
Agentforce Drives Record Growth for Salesforce
Salesforce is betting heavily on agentic AI, software agents that can autonomously perform tasks, interact with customers, and streamline workflows.
Benioff described Agentforce as “part and parcel of Salesforce,” noting that it is now the core of every product the company builds.
Importantly, Agentforce has quickly become Salesforce’s fastest-growing product ever, with annual recurring revenue (ARR) soaring 330% year‑over‑year to about $500 million. Also, in just one year, Salesforce closed more than 18,500 Agentforce deals, half of which were paid transactions.
Is CRM a Buy, Sell, or Hold?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 28 Buys, nine Holds, and one Sell assigned in the last three months. At $328.59, the average Salesforce stock price target implies a 32.79% upside potential.
