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Zeta Global’s Strategic Acquisition of Marigold: Buy Rating Affirmed Amid Long-Term Financial Growth Expectations

Zeta Global’s Strategic Acquisition of Marigold: Buy Rating Affirmed Amid Long-Term Financial Growth Expectations

In a report released today, Scott Berg from Needham maintained a Buy rating on Zeta Global Holdings Corp, with a price target of $25.00.

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Scott Berg has given his Buy rating due to a combination of factors related to Zeta Global Holdings Corp’s recent strategic moves. The acquisition of Marigold is a significant development, and while it initially presents a slight dilution in adjusted EBITDA margins, it is expected to become accretive by the fourth quarter of 2026. This positive outlook is based on anticipated cost synergies that are projected to be fully realized in the second half of 2026.
Furthermore, although there is an expectation of some revenue loss from small and medium-sized business customers, the overall financial impact aligns with expectations, with Marigold’s contribution to fiscal year 2026 revenues estimated at $190 million. The strategic acquisition is expected to enhance Zeta’s financial performance in the long term, supporting the Buy rating.

According to TipRanks, Berg is an analyst with an average return of -4.6% and a 37.45% success rate. Berg covers the Technology sector, focusing on stocks such as Zeta Global Holdings Corp, Bill.com Holdings, and Freshworks.

In another report released yesterday, D.A. Davidson also reiterated a Buy rating on the stock with a $27.00 price target.

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