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Zeta Global’s Strategic Acquisition and Data Strategy Drive Buy Rating and Raised Price Target

Zeta Global’s Strategic Acquisition and Data Strategy Drive Buy Rating and Raised Price Target

Analyst Koji Ikeda from Bank of America Securities reiterated a Buy rating on Zeta Global Holdings Corp and increased the price target to $30.00 from $28.00.

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Koji Ikeda has given his Buy rating due to a combination of factors including Zeta Global’s recent acquisition of Marigold, which positions the company as one of the fastest-growing software businesses. The acquisition has led management to revise their revenue outlook for 2025 and 2026, projecting significant growth that stands out among companies with over $1 billion in revenue. The confidence expressed by the management team further supports the positive outlook.
Additionally, Zeta Global’s data strategy is seen as a key differentiator in the market. The company’s first-party data, which is challenging to replicate, enhances marketing and advertising ROI for its customers. This unique value proposition is expected to help Zeta Global capture more market share over time. The financial projections have been adjusted upward, reflecting increased revenue, EBITDA, and free cash flow estimates, which contribute to the raised price objective of $30.

In another report released today, Needham also maintained a Buy rating on the stock with a $25.00 price target.

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