Analyst Koji Ikeda of Bank of America Securities maintained a Buy rating on Zeta Global Holdings Corp (ZETA – Research Report), retaining the price target of $32.00.
Koji Ikeda has given his Buy rating due to a combination of factors that highlight Zeta Global Holdings Corp’s potential for long-term growth. The analyst expresses increased confidence in the company’s ability to execute its strategic plan, particularly after engaging with the CFO in recent investor meetings. Zeta Global is recognized for its unique blend of campaign execution capabilities and data, which positions it as a strong player in the marketing and advertising technology sector.
Ikeda appreciates the company’s conservative 2025 guidance and the multiple strategies it has in place to achieve its 2028 targets. These strategies include expanding its partnership ecosystem, promoting the adoption of its integrated offerings, and encouraging customers to utilize more of its products across various channels. Additionally, Zeta’s capital allocation strategy, which includes strategic acquisitions and a share buyback program, is seen as a positive indicator of management’s confidence in the business. The recent stock price drawdown is viewed as an attractive buying opportunity, reinforcing the Buy rating with a price objective of $32.
In another report released on March 12, Craig-Hallum also maintained a Buy rating on the stock with a $30.00 price target.