UBS analyst Damian Karas maintained a Buy rating on Zebra Tech yesterday and set a price target of $415.00.
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Damian Karas has given his Buy rating due to a combination of factors related to Zebra Tech’s recent strategic moves and financial outlook. The acquisition of Elo, a company specializing in point-of-sale and interactive display solutions, is expected to significantly boost Zebra Tech’s sales and margins. This acquisition is projected to contribute over $400 million to sales by 2026 and drive modest margin expansion as cost synergies are realized.
In addition, Karas has raised the earnings per share (EPS) estimates for Zebra Tech, reflecting the positive impact of the Elo acquisition. The EPS estimates have been increased by 6% for 2026 and 9% for 2027, indicating a strong financial performance outlook. The full quarter contribution from Elo is expected to enhance the fourth-quarter EPS, and the overall fiscal year EPS is projected to surpass consensus estimates. Furthermore, potential upward revisions to 2026 consensus EPS estimates and the anticipation of larger project activities in the industry contribute to the positive sentiment, making Zebra Tech a top pick heading into the third quarter results.
In another report released on September 23, TR | OpenAI – 4o also upgraded the stock to a Buy with a $347.00 price target.
ZBRA’s price has also changed slightly for the past six months – from $287.570 to $295.850, which is a 2.88% increase.

