Morgan Stanley analyst Elizabeth Porter maintained a Buy rating on Wix (WIX – Research Report) today and set a price target of $207.00.
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Elizabeth Porter has given her Buy rating due to a combination of factors surrounding Wix’s strategic acquisition of Base44. This acquisition is seen as a proactive move to expand Wix’s market reach by integrating AI-driven technologies, specifically targeting developers outside of its traditional user base. By doing so, Wix aims to capture new opportunities in the app development market, which is becoming increasingly accessible due to advancements in AI.
Porter believes that this acquisition positions Wix favorably in the evolving landscape of ‘vibe coding’ tools, allowing the company to stay ahead of potential competitive pressures. The deal not only enhances Wix’s technological capabilities but also serves as a strategic defense against future disruptions in the website creation industry. Overall, the acquisition is expected to have a minimal financial impact in the short term but offers a favorable risk/reward profile as AI technologies continue to advance.
According to TipRanks, Porter is an analyst with an average return of -2.5% and a 44.71% success rate. Porter covers the Technology sector, focusing on stocks such as Autodesk, Wix, and Amplitude.