J.P. Morgan analyst Michael Rehaut has maintained their neutral stance on WHR stock, giving a Hold rating on October 23.
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Michael Rehaut has given his Hold rating due to a combination of factors impacting Whirlpool’s financial outlook. The company’s third-quarter adjusted EBIT fell short of both J.P. Morgan’s and the market’s expectations, indicating potential challenges in operational efficiency. Additionally, Whirlpool’s guidance for 2025 has been revised downward, with EBIT margins, operating cash flow, and free cash flow all expected to be lower than previously anticipated. This revision reflects a more challenging pricing environment and the inability to offset tariff-related headwinds.
Furthermore, the delay in the planned $700 million debt paydown from 2025 to 2026 adds to the financial uncertainties. While there was some positive news with North America’s revenue growth exceeding expectations, this was offset by weaker margins in North America, Latin America, and Asia. These factors combined suggest a cautious outlook, leading to the Hold rating as the company navigates these headwinds.
Rehaut covers the Consumer Cyclical sector, focusing on stocks such as KB Home, Whirlpool, and LGI Homes. According to TipRanks, Rehaut has an average return of 6.6% and a 57.24% success rate on recommended stocks.
In another report released on October 23, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $73.00 price target.

