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Wayfair’s Strong Q2 Performance and Strategic Growth Initiatives Lead to Buy Rating and Increased Price Target

Wayfair’s Strong Q2 Performance and Strategic Growth Initiatives Lead to Buy Rating and Increased Price Target

Bernie McTernan, an analyst from Needham, reiterated the Buy rating on Wayfair. The associated price target is $83.00.

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Bernie McTernan has given his Buy rating due to a combination of factors including Wayfair’s impressive second-quarter performance, which exceeded expectations in both revenue growth and profit margins. The company reported a 5% year-over-year increase in revenue, which was bolstered by reduced advertising costs. This indicates a strong market position and effective cost management.
Additionally, Wayfair’s growth is supported by strategic initiatives such as Verified, Rewards, and the expansion into physical retail, which have contributed to market share gains. McTernan has also raised the price target to $83, reflecting an increase in adjusted EBITDA estimates by over 20%. He believes there is potential for further estimate increases, particularly if the housing market accelerates in 2026 and beyond.

In another report released today, Piper Sandler also maintained a Buy rating on the stock with a $95.00 price target.

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