In a report released today, Ygal Arounian from Citi maintained a Buy rating on Wayfair, with a price target of $105.00.
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Ygal Arounian has given his Buy rating due to a combination of factors that highlight Wayfair’s strong market position and resilience in the face of tariff impacts. The analysis indicates that while tariffs are beginning to be passed through to consumers, the demand for home furnishings, particularly in the upper-middle to high-end market, remains robust. This is evidenced by the continued strong demand despite price increases, suggesting that Wayfair’s competitive advantages are effectively insulating it from potential negative impacts.
Furthermore, Arounian has raised the target price for Wayfair’s stock to $105, reflecting increased confidence in the company’s ability to capitalize on both macroeconomic trends and its specific competitive strengths. The upward revision in the target price is supported by Wayfair’s strategic positioning and the positive implications for its high-end brand, Perigold, which is expected to benefit from these market dynamics.
In another report released on October 1, Canaccord Genuity also maintained a Buy rating on the stock with a $100.00 price target.