William Blair analyst Andrew Jeffrey has reiterated their bullish stance on V stock, giving a Buy rating today.
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Andrew Jeffrey has given his Buy rating due to a combination of factors that underscore Visa’s attractive growth and valuation profile relative to peers. He views Visa’s latest quarter and forward outlook as reinforcing a bullish thesis, even after modestly trimming growth assumptions because of softer FX volatility. While acknowledging that Mastercard is gaining share, he points out that Visa is delivering similarly strong organic revenue expansion and currently trades at a notable P/E discount that he believes is not justified. He also emphasizes Visa’s more defensive positioning, supported by its higher exposure to domestic debit, which can provide resilience through varying macro conditions.
Another key pillar of his positive stance is Visa’s momentum in value-added services, which posted robust double-digit growth, driven by rising demand for advisory and marketing solutions. He notes that recent acquisitions such as Tink and Featurespace enhance Visa’s capabilities and help narrow the competitive gap in areas like security and data-driven services. Jeffrey further highlights Visa’s leadership in card management systems and global money movement, including Visa Direct, B2B payments, and an advanced stablecoin strategy that targets very large addressable markets. In his view, Visa’s early and comprehensive approach to new payment rails and digital assets, combined with substantial transaction growth across emerging use cases, supports the expectation of sustained long-term expansion and potential multiple re-rating.
In another report released today, Morgan Stanley also maintained a Buy rating on the stock with a $411.00 price target.

