In a report released today, Shaun Kelley from Bank of America Securities maintained a Hold rating on Vail Resorts, with a price target of $165.00.
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Shaun Kelley has given his Hold rating due to a combination of factors impacting Vail Resorts. One of the primary considerations is the mixed performance in season pass trends, where unit growth shows potential for slight improvement, but dollar growth remains consistent due to a shift towards less expensive passes. This indicates a stable yet cautious outlook for the company’s revenue from passes.
Additionally, early season challenges such as delayed resort openings and a decrease in early season foot traffic contribute to the Hold rating. Despite some positive indicators like increased bookings for certain months, the overall early season performance has been weaker than expected. These factors, combined with the current stock price being below the price objective, suggest a neutral stance until more favorable conditions or trends emerge.
In another report released on December 7, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $154.00 price target.

