Analyst Jeffrey Adelson from Morgan Stanley maintained a Buy rating on UWM Holding (UWMC – Research Report) and keeping the price target at $6.00.
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Jeffrey Adelson has given his Buy rating due to a combination of factors that highlight UWM Holding’s strategic initiatives and growth potential. The company has set an ambitious production target of $280 billion by 2028, which represents a significant increase from its 2024 levels. This target is supported by UWM’s commitment to enhancing broker efficiency and scaling operations without relying on mergers and acquisitions.
Furthermore, UWM’s introduction of innovative AI tools, such as ‘Mia’, the industry’s first AI-generated loan officer assistant, is expected to significantly boost broker efficiency and drive scalable growth. The company’s investment in technology, including tools like the Loan Estimate Optimizer and Lead Pipeline & Action IQ, demonstrates a strong focus on maintaining its leading position in the broker market. These strategic moves are anticipated to enhance UWM’s market share and contribute to incremental earnings growth, supporting Adelson’s optimistic outlook on the stock.
According to TipRanks, Adelson is an analyst with an average return of -5.1% and a 43.55% success rate. Adelson covers the Financial sector, focusing on stocks such as Bread Financial Holdings, UWM Holding, and American Express.
In another report released today, KBW also maintained a Buy rating on the stock with a $6.50 price target.

