Bank of America Securities analyst Lorraine Hutchinson reiterated a Buy rating on Urban Outfitters today and set a price target of $93.00.
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Lorraine Hutchinson’s rating is based on the strong performance of Urban Outfitters’ brands, particularly Free People and Anthropologie, which are among the top performers in the apparel market. Additionally, the Nuuly brand represents a significant growth opportunity, and Urban Outfitters is showing positive momentum. The company reported second-quarter earnings per share that exceeded expectations, driven by better sales and gross margins, with all brands showing positive comparable sales growth.
Urban Outfitters has also demonstrated resilience in managing tariff pressures, with adjusted second-quarter gross margins exceeding guidance. The company plans to mitigate tariff impacts through vendor negotiations, sourcing adjustments, and selective price increases. These strategies, along with strong sales performance and marketing efforts, particularly in the third quarter, support the positive outlook and justify the Buy rating. The price objective has been raised to reflect these positive developments.
In another report released on August 19, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $86.00 price target.
Based on the recent corporate insider activity of 46 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of URBN in relation to earlier this year.