BTIG analyst Vincent Caintic has maintained their bullish stance on UPBD stock, giving a Buy rating today.
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Vincent Caintic has given his Buy rating due to a combination of factors that highlight the potential for significant appreciation in Upbound Group’s stock value. One of the key considerations is the fintech company Brigit, which is part of Upbound Group, and its promising growth trajectory. Brigit’s business model is comparable to that of other fintech companies like Dave and Chime, yet it is currently undervalued in the market. Caintic suggests that if Brigit were valued similarly to its peers, it could substantially increase the overall valuation of Upbound Group.
Furthermore, the current market valuation of Upbound Group appears to be low, especially when considering the potential growth of Brigit. The market is valuing the entire company at a multiple that implies either Brigit or other parts of the business are essentially free. Caintic believes that if Brigit can achieve its projected growth rates, it will lead to a significant re-rating of Upbound Group’s shares. This potential for growth, combined with the current undervaluation, supports Caintic’s Buy rating for the stock.
Caintic covers the Financial sector, focusing on stocks such as OneMain Holdings, Synchrony Financial, and Atlanticus Holdings. According to TipRanks, Caintic has an average return of 1.7% and a 50.92% success rate on recommended stocks.
In another report released today, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $31.00 price target.

