Sam Poser, an analyst from Williams Trading, maintained the Buy rating on Under Armour. The associated price target was lowered to $7.00.
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Sam Poser has given his Buy rating due to a combination of factors that indicate a positive long-term outlook for Under Armour. Despite recent disappointing guidance and a cautious retail environment affected by potential tariffs, Poser remains confident in the brand’s strategic direction. The company’s focus on enhancing brand equity over aggressive growth is seen as a positive shift, with the return of founder Kevin Plank as CEO playing a crucial role in this transformation.
Poser highlights that Plank’s leadership is now more focused on building a strong team and prioritizing full-price sales, which is expected to bolster brand equity over time. This strategic emphasis on product innovation and quality is beginning to yield results, albeit gradually. Poser believes that these efforts will eventually strengthen Under Armour’s market position, justifying the Buy rating despite current challenges.
Poser covers the Consumer Cyclical sector, focusing on stocks such as Deckers Outdoor, VF, and Canada Goose Holdings. According to TipRanks, Poser has an average return of 17.2% and a 51.82% success rate on recommended stocks.
In another report released on August 11, Stifel Nicolaus also maintained a Buy rating on the stock with a $9.00 price target.